Place advertisements for renting or renting out an apartment. Advertisement “Apartment for rent” - where to place it and what the owner needs to take into account: sample application

If you need to rent out as quickly as possible, it is better to use all possible ways to find a tenant. Nowadays, not everyone uses computers. Where to place an ad for such people? You can place an ad on paper, best in the area where the rental apartment is located.

Whether it will be a written version, written in the old fashioned way, by hand, or a printed version of an electronic ad is up to you. But you need to remember that ads are often torn down, and they will have to be updated every 2-3 days.

Another option to resolve the issue is to submit an advertisement electronically. This method of posting information is more cost-effective:

More people will see it.
It does not need to be constantly rewritten or reprinted.
If necessary, the ad can be edited.
To clarify details, you can be contacted not only by phone, but also via the Internet.

Is a specific form required?

There is no specific regulated form for writing an advertisement for renting an apartment, but there are a lot of templates with ready-made advertisements on the Internet. Is it worth using them? More likely no than yes.

On the one hand, you can save time on writing, but this will be the only advantage of the template. After all the finished form cannot take into account all the nuances in your home, will not be able to talk about the advantages of the location, or tell you what a wonderful renovation you have done. Therefore, it is better to write this information yourself. There are certain points that must be specified.

How to write correctly?

The main rule that should be followed when writing any advertisement is to always provide only truthful information. The truth will be revealed sooner or later, then you can lose not only clients, but also your reputation in the real estate market.

Points to talk about:

Attention! If there is a railway, high-voltage power line, factory or other object near the property that could worsen the living conditions in this apartment, it is better to report this immediately, otherwise, when inspecting the property, the tenant may ask for a big discount or refuse the deal altogether.

Pros of the photo

When purchasing any product, there is always a desire to first see what you are buying. An apartment, even for rent, is also a commodity, and the future tenant wants to know in advance what they can offer him.

Availability of photos in the ad:

Will allow you to attract customers faster.
Gives the tenant an idea of the property.
Will cut off unnecessary questions.
Will encourage the client to cooperate.

Publication on the Internet

You can post information about housing rentals on many resources. In addition to special real estate platforms and bulletin boards, information can be sent to thematic forums and groups on social networks.

You can post an ad either for a fee or for free. Paid resources will post your information simultaneously on a large number of thematic platforms, saving your time.

Services overview

The most popular paid services are:

Razmestim100.ru– they themselves compose a text that attracts customers, place an ad on 100 popular real estate portals, and on the website you can see examples of already advertised ads.
ZIPAL.RU– thanks to the flexible pricing policy of this portal, you can easily find a tariff that suits you.
JCAT.RU– publishes information on the most popular thematic platforms. Significantly increases the chances of quickly finding a client.

Where can I apply for free?

On what sites can I advertise from the owner? The most popular platforms where you can place a free advertisement for housing for rent are Avito and From Hand to Hand. These sites are equipped with convenient tools for both searching and posting ads. Where else can you advertise for free that you want to rent out a property? Last time Another resource is gaining popularity - Yandex.Real Estate. On this portal you can also post information about housing rentals.

There is a lot of competition on free sites, so it is advisable to figure out in advance how to write an ad so that it stands out and is creative. If necessary, you can use paid features.

In conclusion, we can say: there are a lot of ways in which you can submit an advertisement for housing for rent, the main thing is that this information is reliable, because a deal that began with deception will not lead to long-term cooperation and may negatively affect your future activities and trying to rent out real estate.

Even a good location of the house, excellent condition of the apartment and a reasonable price do not guarantee that the property will be quickly rented out. It is very important for the owner to correctly compose an ad and place it on as many sites as possible. Ready-made samples and useful tips can be found in this material.

7 points that must be reflected

First of all, it is important to understand that the information presented in the text must be extremely reliable. Then a potential tenant will probably be interested in the apartment, because the owner will inspire confidence in him. Of course, there is no single model for such advertisements. However, there are established rules according to which the following data must be reflected in the text:

The owner must emphasize that he rents out the apartment independently, i.e. without agencies and other intermediaries. The text includes your name or first and patronymic, as well as a contact phone number. You can also hint at age, because for many tenants this matters. But it’s better to write not specifically, but delicately, for example: “young man”, “middle-aged woman”, “man of pre-retirement age”. To receive calls, it is better to purchase a new SIM card, because there will be a lot of calls, including from realtors. In this sense, writing: “please do not disturb intermediaries” does not make much sense.
The object itself is described in detail. Indicate the address, the floor where the windows face, the nearest stop and metro station, how many minutes walk they are located. The description of the apartment must include the following information:

square;
number of rooms;
layout;
presence/absence of a balcony;
the side of the world where the windows face;
state;
furniture;
Appliances.

Requirements for residents - they need to be written down in as much detail as possible, but at the same time correctly:

age (for example, only over 30 years old);
gender (female only);
family status (family only)
children (only without children);
animals (only without pets);
habits (only for non-smokers);
nationality is the most delicate point: they usually write “only for representatives of Slavic nationalities,” although it is correct to remain silent about this altogether: nationality can be determined by telephone, and then a fictitious excuse can be found to refuse an unwanted applicant.

Payment – the monthly fee is clearly indicated and what it includes (accommodation only or together with utilities). If metering services are paid separately, this must also be reflected in the text. In this case, it is advisable to orient the potential tenant how much will be paid per month. There is no need to write about the auction in advance. It is better to resolve such issues in personal communication - it is quite possible that the potential tenant will not have such a thought if he likes everything.
Length of stay - for several months or for a long period. It is better not to write “for any period,” but to indicate specific numbers, for example: “at least 1 year.”
Benefits are a very important point. Here it is better to avoid general words that are incomprehensible to the user, for example, “cozy, bright.” It is better to indicate, for example, like this: “the windows face southeast, so it is very light in the apartment from morning until the afternoon.” In addition, it is necessary to state that there are shops, pharmacies, and a school within walking distance (it is better to indicate the specific names of the facilities rather than write: “all infrastructure facilities”). Among the advantages one can mention “decent neighbors”, “quiet courtyard”, “brick house, so it’s warm in winter”, that is, all the formulations are specific, concise and justified.
Photos – their presence in the ad is mandatory: the buyer must see the product “live”. The photo must be taken on a camera with a fairly good resolution (preferably 8 megapixels or more). Take photographs of all rooms - rooms, balconies, kitchen, bath, toilet, etc. It is best to photograph the apartment on a sunny day.

Expert opinion

Salomatov Sergey

Real estate expert

There is no need to even try to cheat and deceive the client. In most cases, false information will be revealed during the first inspection. As a result, the potential tenant will either refuse to sign the contract or begin to bargain, citing the fact that he was deceived.

Ready-made ad samples

When writing ad texts, it is important to consider that they should be as short as possible, but succinct. All information can be presented literally in 5-7 sentences, i.e. the finished text should visually look like 1 (maximum 2) paragraph.

When creating an ad, you can use the following samples:

Where to place an ad

Of course, on the most popular sites on the Internet (all other advertising platforms - TV, newspapers, etc. - are no longer popular). Text and photographs are posted on the largest portals. To understand which site is visited by a large number of users, just type a popular search query, for example, “Rent an apartment in Moscow,” and then see links on the 1st page of the TOP results.

However, on almost all portals the services for posting advertisements are paid, otherwise the text will be lost on the last pages of the search. Therefore, another good option is posting on social networks - thematic groups with a large number of users (several tens of thousands of people). You can also make a paper announcement by sticking samples on boards in the same area. But you will need to constantly ensure that no one interrupts them, so this option is less effective.

Today, there are a large number of online resources and print publications in which you can place an advertisement for renting out living space for free or for money. In large cities there are a lot of offers from owners and realtors. For example, about 600-800 rental advertisements appear daily on avito.ru in Moscow. To ensure that your publication does not get lost in this number of competing proposals, you need to compose it correctly.

The advertisement is the first thing a potential tenant looks at. It is by its content and photographs that he determines whether this living space is suitable for him or not. That is why The main task of the owner is to formalize the offer so that:

it could easily be found among the offers of other landlords;
As many people as possible responded to it.

A good advertisement is the key to quickly renting out an apartment, and this can be done without intermediaries. It doesn’t matter what you rent out – luxury apartments or a two-room apartment in a Khrushchev-era building.

IMPORTANT! The rental offer must reflect all the advantages of the property, its characteristics and living conditions, regardless of what kind of living space is being rented.

What to look for?

People looking for an apartment for rent often have to sort through a large number of offers; sometimes they independently publish advertisements “for renting a room or apartment,” where they indicate the required parameters. In order to quickly find a suitable living space, You should pay attention to the following details:

How to compose it correctly?

To create a good property rental ad, The following rules should be followed:

REFERENCE: The ad should be detailed, but concise and not too long. The information in the offer must fully explain what exactly is being rented, under what conditions, to whom and at what price.

Templates

To draw up offers for renting out real estate, you can use samples of ready-made advertisements as a basis. They can be seen on rental websites. Here are some of them:

« I rent a bright and cozy one-room apartment for a long term from the owner. Area – 38 sq.m. Floor – 2. The apartment is located on Krzhizhanovsky Street, 5 minutes from the metro. Inside there is everything for a comfortable stay: a new 2-bed folding sofa, a wardrobe, a chest of drawers with a mirror, a plasma TV, internet.

In the kitchen there is a refrigerator, microwave, electric kettle, kitchen set, and a set of dishes. Separate bathroom. The bathroom is tiled and has an automatic washing machine. Price 35 thousand rubles. per month. No collateral. The apartment is rented for a long term to working people or married couples. View any day.

Call: 81111111111 (Alexander)."

« 2-room apartment for long-term rent in a new building near the Medvedkovo metro station (3 minutes walk). Nearby there is everything you need: 24-hour shops, parking, pharmacies, fitness center, inexpensive cafes. The apartment is small (60 sq. m.), but cozy, clean and spacious.

The windows face the eastern bright side, there is a well-equipped children's playground in the courtyard. There is a glazed balcony. The neighbors are friendly. What is in the apartment: a sofa-book, 2 folding chairs, a spacious wardrobe, 2 cabinets, LCD TV, refrigerator, microwave, wi-fi.

A washing machine can be purchased as a rental. The house has its own boiler room, so the utilities are small. Rent – 40 thousand rubles. Rent to non-smokers. View at any time, call!”

« I rent a 1-room apartment for a long term, fully furnished and equipped with household appliances. Come and live! Located next to the park on Lenin Street.

Everything you need is within walking distance - three supermarkets, a shopping center, a bus stop (2 minutes). Convenient location for both city guests and those who work in the center - you can walk to the center in 10 minutes. Near the house there is parking and a children's playground.

Cost per month – 18 thousand rubles. The communal area is small. Call!”

What needs to be done before renting?

Before you post, you must:

How and where is it better to place it?

Online sites for posting:

avito.ru– the most popular bulletin board on the Internet, you can rent or rent out housing;
cian.ru– a specialized website for the rental and sale of real estate;
domofond.ru– advertisements are published on avito.ru and domofond.ru;
youla.io application– free accommodation, most applicants are interested in apartments from the owners at an affordable price.

To submit an ad you will need to register on the selected site:

The placement method itself is convenient and simple - you will need to enter the characteristics of the property in special fields, upload several photos, leave your contact information, set the price and write the ad text.
Next you will need to pay for accommodation.
After payment, the ad is moderated and then appears on the site.

You can also post your proposal on social networks: VKontakte or Odnoklassniki. In the search, find communities in your city using the key queries “rent”, “rent”, “ads”, “real estate”, “rent”. Such private placements are free.

ATTENTION: Publishing in print media has long faded into the background. It is advisable to place free or paid advertisements there only when selling real estate.

How much will it cost?

The price on specialized message boards on the Internet averages 150-250 rubles. for one placement. On avito and domofond.ru one advertisement for a period of 30 days can be published for 100-200 rubles. (price depends on the user’s region of residence).

As a rule, one placement is enough if the owner rents out one living space. If desired, the user can raise an ad in the search for a fee.

On the website cian.ru the minimum cost of accommodation for 7 days is 42 rubles.

If you don’t want to search for tenants on your own, you can always turn to realtors. They will put together a good ad and help you find a tenant as quickly as possible.